Australian fintech FIN-PAY establishes first European office in Rotterdam, the Netherlands

FIN-PAY is expanding to Europe. The Australian fintech has recently announced the opening of its European headquarters at Cambridge Innovation Center in Rotterdam, the Netherlands. The move underlines the company’s ambition to tap into the European market with its innovative payment technology.

Founded in 2019, FIN-PAY has quickly become one of the world’s fastest-growing and largest payment aggregators. The FIN-PAY app transforms mobile phones into payment terminals, enabling merchants to accept any form of payment from their customers and freeing them from having to rely on cumbersome and costly hardware.

Unmatched technology

Consumers around the world are increasingly adopting novel payment methods such as digital cards, mobile wallets, QR and even crypto, with COVID-19 only accelerating the trend towards a cashless society. In a post-pandemic world, businesses of all sizes are looking for a safe, secure and simple way to accept payments.

FIN-PAY’s app aggregates card schemes, buy now, pay later, QR wallets, SMS and digital currencies, enabling merchants to accept and process payments from more than 78 providers worldwide.

Left: Jan Willem van der Kolk, Business Manager High Tech at Rotterdam Partners; Right: Maddox Burhall, EU & UK at FIN-PAY

The future of payments

With two office locations at home in Australia and a third in the Philippines, FIN-PAY now has its eyes set on further global expansion. Spearheading the company’s European expansion is Maddox Burhall, who has more than 25 years of experience leading and commercialising tech-platforms.

Maddox Burhall, FIN-PAY’s EU and UK Director: “The challenge for FIN-PAY, like many fintechs, is to rapidly scale our business to meet demand and support merchants as they increasingly access globally interconnected commerce. As we build the future of payments, we’re bringing in highly specialised team members committed to our vision to deliver a truly global frictionless transaction product.”

Great collaboration

A prime motivator behind FIN-PAY’s choice for Rotterdam was its fruitful collaboration with the Netherlands Foreign Investment Agency (NFIA) , InnovationQuarter and Rotterdam Partners, within the Invest in Holland network. The NFIA provided support and information regarding national guidelines, while InnovationQuarter assisted FIN-PAY in establishing its European office, as well as introducing the company to investors and potential partners in the local ecosystem. The Rotterdam Expat Centre provided invaluable support as well.

Burhall explains: “As a technology company, we are jurisdictionally agnostic when it comes to the location of many areas of operations including development, design and commercial sales. This means we are able to explore opportunities such as the one offered to us in Rotterdam by the NFIA and InnovationQuarter.”


From left to right: Elmar Bouma, Sr. Project Manager Europe, Energy and Finance at Netherlands Foreign Investment Agency; Stef Prinsen, Sr. Accountmanager Digital Technology at InnovationQuarter; Right: Maddox Burhall, EU & UK at FIN-PAY

Contribution to the Dutch economy

FIN-PAY’s presence in the Netherlands is expected to have a boosting effect on the Dutch economy, expanding payment acceptance for merchants in Europe and beyond. The fintech’s payment solution delivers merchants of all sizes with full access to the digital economy and equitable access to the data and metrics that drive their businesses.

Stef Prinsen, senior account manager digital technology at InnovationQuarter, is pleased to see FIN-PAY come to Rotterdam. “The Netherlands has a strong track record in fintech and we’re very excited to see FIN-PAY joining our ecosystem. We expect the company to build a strong international team in Rotterdam.”


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